Essential checklist for ASCI-compliant social media posts and sponsored content.
Use clear labels (#Ad, #PaidPartnership) at the start of captions.
Keep disclosures visible in reels/stories; no hiding in 'more'.
Disclose material connections—gifts, trips, affiliate links.
Match language to the post language.
Keep proof of compliance.
Essential privacy and data protection requirements under India's DPDP Act, 2023.
Collect only what you need; obtain consent (checkbox with purpose & withdrawal).
Offer a simple way to access/erase personal data.
Name a Grievance Officer and publish contact.
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